Mobile Display and Pay PerClick Advertising

If you are doing display or PPC advertising (on mobile or traditional platforms), always promote your mobile content. Instead of linking to the home page of your mobile or traditional website, you can link directly to an optimized download page, application, video, or coupon. If you are doing PPC, include the name of your application and the platform it is built for, as well as the hook or call to action, in your keyword lists. Similarly, if you are doing display advertising, it might be a good idea to include a screen shot or illustration from your mobile application or website.

Destroying Adwords

Destroying Adwords

Adwords or Pay Per Click advertising is essentially the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months. Learn more about Google Adwords and PPC advertising.

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