Who monitors the quality of international research

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The European Society for Opinion and Market Research (ESOMAR) provides a similar service to the Market Research Society (MRS) in Europe. It represents market research specialists and sets standards for the industry. It runs an annual conference and publishes papers and a useful journal, Marketing and Research Today. ESOMAR can be contacted in Amsterdam (Tel: +31 20 664 21 41, Fax: +31 20 664 29 22, E-mail: [email protected]). The World Association for Public Opinion Research (WAPOR) is a similar organization based in the USA (Tel: +1 919 962 1204, Fax: +1 919 962 0620). Other countries have their own organizations representing the market research industry; a list of these is contained in the MRS Research Buyer's Guide.

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