Because of the complexities of online Internet research in terms of both methodology and the technical platforms required to support it, the use of specialist companies indicated in Chapter 4 is recommended. However, if the technical infrastructure and software skills exist in-house then it is easy to set up and deliver an online research project within the company. The ease with which it is possible to carry out simple surveys means that some organizations are failing to co-ordinate the use of research effectively, and this can create fatigue in respondents, inadequate research design and flawed decision making.
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There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.