Who are the interviewers

In the UK the market research industry depends mainly on freelance interviewers. Thus, the interviewers like to retain the freedom of when they will work and when they will not. For this reason most agencies need to have a much higher number of interviewers on their books than they will expect to use at any one time, since some of the interviewers will want to work at a particular time and others will not. Inevitably, there is some degree of lack of control in this type of situation where the interviewers do not see themselves as the employees of the company for which they work and indeed they will usually work for more than one research company. The typical characteristics used for selection of interviewers are as follows.

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