Were the objectives right

A common fault of research is that the objectives were not defined with sufficient precision. This results in a research report which, although interesting, turns out to have no real practical value. The more precisely the objectives can be defined, the more specific the research can be to meet the requirements made of it. Responsibility for getting the objectives right must lie largely with the research buyer. The buyer has most to learn if he or she fell down in this area, but the agency input should also be questioned.

Online Survey Champion

Online Survey Champion

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