Website woe

A seven month research project by Abbey National and market analysis firm Taylor Nelson Sofres has revealed that companies have only 20 seconds to grab the attention of web shoppers.

During that 20 seconds, consumers must be able to see a page that has almost loaded, that is relevant to their needs and looks easy to navigate. If it does none of these consumers will look elsewhere

Internal research by Abbey National has shown that web customers are 57% more profitable than the average customer and have 50% more products such as loans, than those who avoid the Internet. Now 20% of the Abbey National's personal loan business comes via the web.

'It's got real critical mass and has a real impact on the cost of the cost base of the whole organisation', ... Abbey National has rebuilt its website around many of the principles revealed in the research project.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook

Post a comment