Was too much or too little information produced

The most common fault at the end of research programmes is that they produce more information than the decision maker can deal with. This is probably a fault in research since it means that the research buyer has paid for more information than can be used, and the information not used represents waste. Although the defence can be made that information is always useful, in practice it does not turn out to be so. When someone actually comes to make the decision for which that information might be useful, it is probably out of date.

The problem of having too little information from a research programme is also of concern since it also means that money has been unwisely spent. In this case, better value might have been achieved through spending a little more money.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook

Post a comment