Using research before an advertising campaign Problem

■ Who should the advertising be aimed at?

■ What should the advertising be saying?

■ How much should we spend on advertising? Data requirement

■ How big is the market/potential market?

■ What are the demographic characteristics of users/potential users?

■ What are the demographic profiles of different market segments?

■ What are the behaviour and attitudes of different market segments?

■ What language do consumers use in talking about the product field?

■ Are we underrepresented in particular market segments or geographic areas compared with our competitors?

Online Survey Champion

Online Survey Champion

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