Using feedback

As the items discussed so far indicate, both the research buyer and the researcher have something to learn from their joint experience. It is therefore a wise move to feed back to the research agency any points that they could learn from the outcome of the research programme. A client may be genuinely satisfied with the quality of research received from the agency, but still feel that lessons could be learned from it. It makes sense to share these with the agency, as in working together on a second project both parties are likely to produce a better result.

Online Survey Champion

Online Survey Champion

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