U

UK Business Park, 54

Ulster Marketing Surveys Ltd, 95

Ultex Group, 96

UMS Omnibus, 95

Unaided recall, 348

Unidimensionality, 186

Usage and attitude (U&A) study, 340

VAR International Ltd, 89

Variables:

dependent, 237, 277-8 exogenous, 278 independent, 237, 277

Viewpoint, 89

Virtual Surveys Ltd, 89

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Online Survey Champion

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