Types of research offered via the Market Research Society

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In addition to the syndicated data and omnibus research services that can be bought off-the-peg, marketing research organizations provide a wide range of specialist research facilities. In this case the client is buying off-the-peg expertise in a particular area of research. The kinds of specialist technique that have been developed and are available for purchase are shown in detail in the MRS publication The Research Buyer's Guide. An indication of the range of off-the-peg expertise available is shown in Table 4.1.

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