To motivate the respondent

Answering a questionnaire requires a respondent to give time, attention and thought to a subject which, though of great interest to the researcher, may not be of much interest to the respondent. It is important to remember this when designing a questionnaire. The length should be kept to a minimum, although some topics will of themselves maintain the respondent's interest for longer than others. Questions should be as easy for the respondent to understand and answer as possible: an uncertain respondent is more likely to terminate the interview. Explanations should be included to bridge what might appear unconnected changes of question topic: a respondent who feels the overall content makes no sense is again more likely to cease co-operation. As much as possible, the format and type of question used should be made varied and interesting for the respondent.

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Online Survey Champion

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