Third person

This is sometimes referred to as 'friendly Martian'. This is particularly useful for products and services in which the individual has very little interest, and if asked for a view might answer, 'I just don't think about it'. The question requires the respondent to explain what someone else, or a 'friendly Martian' might do. For example, 'Suppose someone living round here wanted to buy a car, how would they go about it? What next? How would they decide which manufacturer? Which retailer?' The 'friendly Martian' version of the question would go, 'Suppose a friendly Martian were to land and ask you how to set about buying a car round here, what would you suggest?'

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Online Survey Champion

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