Test panels

Representative panels are recruited (see Section 6.4) and used for product testing. Many companies who carry out a lot of new product development and testing use panels for this purpose. Once the panel is recruited, test materials and questionnaires can be sent through the post, which cuts down the cost of conducting in-home placement tests. Industrial and service firms may also have test panels of customers or intermediaries with whom new product or service ideas or prototypes can be tested.

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