Table 41 Services offered by members of the Market Research Society Data collection methodsAreas of expertise

Computer-aided personal interviewing

Computer-aided telephone interviewing

Computer aided web interviewing

Continuous consumer panel

Executive interviewing


Hall tests


Group discussions

Depth interviewing

Postal panel surveys

Telephone interviewing




Customer satisfaction

Employee research

Government/local authority

Investor relations

New product development

Trade retail

Social research

Retail audit

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