Summary

Organizations are typically rich in information, which would prove extremely useful if it were available in an appropriate form or collected, evaluated and retrievable in some systematic way. This forms the basis of an internal information system to produce continuous data which can be used for measuring, evaluating, monitoring and controlling performance. Four aspects of an information system are discussed: operating data, which flows from normal operating procedures; marketing intelligence, which derives from normal personal contacts; the establishment of an information database, which stores past research data and acquires new information from external desk research sources; and a CRM or other decision-support system which enables the effective and creative analysis of the information held by an organization.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

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