Summary

The world continues to 'shrink' through the effects of improved communication, data links and travel. The term 'global village' is not new. It is, however, becoming more relevant in marketing practice, and therefore in the practice of marketing research. This chapter considers the special implications relevant to carrying out marketing research in different countries.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

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