Stage 1 Question 1 What is the problem

This should be stated as specifically as possible. For example, a cinema chain faced with the problem of declining audiences decided that its problem was, 'to identify ways in which more people could be attracted to attend the cinema'. An alternative statement of the problem which was rejected was 'to discover why cinema audiences are declining'. Although the two are obviously very closely related, the outcome of the research as defined was specifically directed to be action-orientated in its findings, in a way that the more general statement was not.

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Online Survey Champion

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