Shoppers shun shoddy websites

Badly designed websites are damaging the prospects of firms doing business via the web.

Research carried out by Abbey National has revealed that when people have one bad experience online they tend to regard all websites the same way.

It suggests that websites that take too long to load, are hard to navigate, bombard consumers with pop-up adverts and force them to register to get access to services could be stunting the growth of e-commerce in the UK.

Instead customers prefer websites that have a consistent look, are easy to navigate and do not try to cram too much information on one page.

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