Selecting the research agency

It will be clear from the preceding section of this chapter that a fair amount of contact with all the research agencies invited to produce proposals will already have taken place. Also, if research proposals are produced in the form suggested in Section 11.4.3, then there should be a good basis for comparison, although not necessarily a straightforward one. There are several points to take into account when deciding which agency should be given the job. As with buying most things, the cheapest is not necessarily the best. Five criteria for determining which agency to award the job to are considered.

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