Reporting

Proposals should make it clear whether or not a written report is included in the costs. This is particularly important nowadays, since, for a large report on an important survey written by a senior research executive, it is not unusual for a substantial charge to be made. Often a full report is not required, particularly by a client who is a regular user of research and perfectly able to write the report personally. If a report is included in the cost then the number of copies to be provided should be shown. This may seem a trivial point, but faced with a large report it can be very irritating and time-consuming to have to run off additional copies. It is as well to have these matters clearly specified from the outset.

The proposal should also show whether a verbal presentation of the results will be made. If a personal presentation is required this will be costed to cover the time and preparation for presentation required of agency personnel.

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