Product planning including packaging and service levels

Research is used in making and adapting products to fulfil customer wants more accurately and profitably:

■ generating and screening new product ideas and modifications

■ concept testing

■ product testing and retesting for acceptance and improvement

■ testing formulation and presentation preferences

■ packaging tests

■ product name tests

■ test marketing

■ comparative testing against competitive products

■ product elimination or product line simplification

■ evaluating perceived service quality.

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