■ Which name to choose for a new product or service. Data requirement
■ Is the name easy to pronounce?
■ Does the name suggest any associations or expectations?
■ Does the name carry any, and/or appropriate, imagery?
■ Is the name easily recognized?
■ Does the name work online
■ Is the name easily recalled? Data sources
■ Specialist research services (see Section 4.5.1).
■ Made-to-measure research surveys, usually small scale, using pronunciation, word association, name imagery, recognition and recall tests (see Notes for Guide 3, Section 16.9).
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There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.