■ Which name to choose for a new product or service. Data requirement

■ Is the name easy to pronounce?

■ Does the name suggest any associations or expectations?

■ Does the name carry any, and/or appropriate, imagery?

■ Is the name easily recognized?

■ Does the name work online

■ Is the name easily recalled? Data sources

■ Specialist research services (see Section 4.5.1).

■ Made-to-measure research surveys, usually small scale, using pronunciation, word association, name imagery, recognition and recall tests (see Notes for Guide 3, Section 16.9).

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

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