Precampaign research

This is useful to assist in defining the problem that the advertising campaign may seek to solve, to guide creative strategy development and indicate the type and level of advertising that may be required. The objectives for research before a campaign are to increase the effectiveness of the campaign when it does run, to screen out any negatives in ideas being considered, and to select the best ideas. Those who argue against pre-campaign research do so on the grounds that it is generally artificial and limited in nature.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

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