Perceived quality

As in buying any service, it is impossible to test the quality, measure the length or feel the width before agreeing to purchase. However, some clues as to the potential quality of the services to be offered are provided by the proposal and by contact with the agency personnel:

■ Do the agency personnel seem to know what they are talking about?

■ How many interviews are you being offered for your money?

■ Does the organization's fieldwork impress you with its adequacy and efficiency?

■ Is the company a member of the IQCS?

■ What proportion of quality checkbacks is done on the fieldwork?

■ Does the procedure for handling the data appear to be efficient and well-organized?

■ Was the proposal itself a good-quality piece of work?

Online Survey Champion

Online Survey Champion

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