Passing examinations

This book has been approved by both the Chartered Institute of Marketing and the Communications, Advertising and Marketing (CAM) Foundation as being appropriate for students of their examinations. It has been recommended as a course text for students following degree courses, BTEC courses or other general courses in business or management. For students taking a specific marketing research examination, it is unlikely that, from the technical point of view, reading this book alone will prove sufficient preparation. In particular, the subjects of sampling and data analysis have not been treated in the statistical manner required for most examination courses. Marketing research students are therefore strongly advised to do more specific statistical studying in these areas, using the recommendations given in the book list in Section 17.6.

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