The interviewer has a role in motivating the respondent to give answers comprehensively, relevantly and accurately. This is achieved through the establishment of rapport between the interviewer and respondent. Rapport is an essential ingredient in conducting and completing an interview, but it may also be biasing. Interviewers need to be made aware that if rapport is too firmly established then the danger exists that the respondent will give answers which, it is believed, will reflect more favourably upon the interviewer. Like any other departure from the respondent's own true feelings, excessively favourable responses are as undesirable as excessively negative responses.
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