Monitoring fieldwork

The good research agencies will normally carry out all of these checks. A manager using an agency for fieldwork should ask to see the fieldwork checks on his or her own survey, and agencies who carry out these checks will be only too pleased to show this evidence of the quality of their work. It is also very instructive to spend a day in the field with one of the interviewers working on the survey. It gives the manager far greater insight into interpreting and understanding results if he or she has seen the survey in the process of raw data collection. Again, the better agencies will be happy to entertain a request to spend a day in the field with one of their interviewers.

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