Systematic procedures for identifying, evaluating and selecting a marketing research agency, described in Chapter 11, are equally applicable in Internet markets.
Relevant Internet expertise may be identified in the organizations listed in Chapter 4 or through the Market Research Society and ESOMAR websites. The Research Buyer's Guide also lists those research companies with expertise in this area.
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There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.