External desk research

The Government is a major producer of all kinds of external research data. Useful external research data is also available from trade organizations, trade publications, banks and many official bodies. The acquisition and use of external desk research data are discussed in Chapter 4.

Both internal and external desk research have limitations for decision makers. Internal desk research by definition is data confined to the organization's own activities. External desk research is characteristically of too general a nature to be applicable to any specific problem. Field research can overcome both of these limitations.

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