External desk research

This requires a research assistant within the organization to identify sources, acquire, organize and report on the data. Increasingly, although not necessarily, this information will be accessed online through various computer-based systems. Alternatively, a specialist desk research organization may be used. In this case, the main resource requirement on the client organization is that of money to pay for it. There is a vast array of specialist desk research agencies whose skills may usefully be bought in. They are often used by industrial organizations for whom desk research usually represents a more important aspect of their overall research programme and by all organizations who wish to operate a cost-effective research programme.

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