Cushion statements

When a questionnaire covers a number of different topics, it is helpful to 'cushion' changes in subject with an introductory phrase, such as, 'Now I'm going to ask a few questions about leisure facilities in this city ...', and when the next section comes up, 'Now I'm going to ask a few questions about transport facilities in this city ...'. This helps respondents to follow what is going on, and to switch their thinking from one, otherwise unrelated topic to the next, without becoming too confused. In general, respondents are more likely to co-operate if they feel they understand what is going on in the questionnaire and can appreciate the reason for it. Brief explanations can aid this process, with benefits to respondent, interviewer and researcher.

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  • kathrin
    What is a cushion statement survey?
    9 months ago

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