Continuous research

Any type of research may be organized so as to produce a continuous stream of data. The advantage of doing this is that it indicates trends and measures performance over time. This is particularly valuable in enabling an organization to spot changes in the market before they present themselves as serious problems. Continuous research forms an important element in any management information system and will probably include desk research and off-the-peg services. It is essential for the organization which aspires to being proactive (making things happen) rather than reactive (responding to things that have already happened).

Online Survey Champion

Online Survey Champion

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