Using Research in Online Markets

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Figure 14.1: Types of information collected by web server analysis

Figure 14.2: Interactivity and online questionnaires. Source: VNU Business Publications

Figure 14.3: Online bulletin board discussions. Source: Research International

Figure 14.4: Online focus groups. Source: Research International

Figure 14.5: Example of a drive to a questionnaire, delivered via e-mail

Figure 14.6: Web-based questionnaires. Source: Research International

Figure 14.6: Web-based questionnaires. Source: Research International (continued) Web-based questionnaires. Source: Research International

Figure 14.7: Example of comments and rating scale for web pages from Opinion Labs. Source: Dell/Opinion Labs

Figure 14.8: Questionnaire delivered to an I Mode Mobile device in Japan. Source: Research International

Figure 14.9: Confirm-IT online survey design

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