Cartoon completion

This test shows the respondent a cartoon drawing in which one individual is talking to another. The speech for one of the individuals is shown in a 'balloon', and the 'balloon' for the reply of the other individual is left blank. The respondent is asked to fill in that reply. An example might show two housewives talking as one of them unpacks her shopping basket. As she takes out a particular product, her friend asks, 'Why did you buy that brand?', and the respondent in providing a reply will give clues to purchase motivation.

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