Agreeing the procedures

The form of interview to be used must be determined: structured, semistructured or depth interview, group discussion or focus group, industrial or executive interviewing, and so on. When this has been agreed a check must be made that the agency will be using interviewers capable of doing the job and experienced in the type of interview decided on. Matters of selection and training will have already been discussed. The administrative procedures for handling the project in the field must be agreed, for example:

■ Will the first day's work be checked?

■ How will fieldworkers be supervised?

■ When will quality checks be undertaken?

■ What type and percentage of checks will be used?

■ What assumptions have been made about the number of interviews to be completed in a day?

All matters relevant to conducting the survey must be agreed and committed to writing in advance of the fieldwork.

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