Word association and sentence completion

In the case of word association a respondent is given a series of single words and then asked to match each with one of their own. The goal is to elicit quick, unrestrained answers. For example:

Carnation: perfume Flower seller: anniversary

Sentence completion follows the same kind of pattern:

The kind of flower I prefer is Men who buy flowers are_

What do you think is going on?

FIGURE 6.3

Thematic apperception

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