Marketing decisions are made under conditions of uncertainty. We can never be sure whether a new product will be successful or whether an advertising campaign will be effective in terms of meeting its objectives. In fact, in marketing there is very little of which we can be certain.
A producer of gourmet foods encounters uncertainty when contemplating a new product containing large percentages of saturated fat and cholesterol. How strong is consumer awareness of these dangers to health? Are people likely to become rapidly more health conscious? Marketing research would be very advisable for this new product.
Was this article helpful?
You won’t want to miss this. Get Paid Taking Surveys In Your Spare Time. I know what you’re thinking, ‘Oh great, another get rich quick scheme’. WRONG! This is your guide to making money from home by participating in paid surveys on the internet.