Summary

This chapter has examined how research results can be analysed and interpreted to establish meaningful patterns. The steps involved in converting completed research instruments into tables has been examined, together with the coding of answers to questions and the statistical treatment of survey data. Attention has been given to the role of the computer in transforming and facilitating the interpretation of research data. Specific topics covered include the cross-tabulation of data, correlation and regression. Multivariate analysis of variance has also been covered, together with other multivariate techniques such as multiple regression analysis, cluster analysis, factor analysis, conjoint analysis and multidimensional scaling.

Online Survey Champion

Online Survey Champion

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