Steps In Choosing A Research Firm

1 Check sources for finding names of research companies.

2 Compile a list of firms and decide on two or three that appear to be the most promising.

3 Contact the research firm in writing, giving as full a description as possible of the problem.

4 Arrange an interview with the research firm, preferably in its office.

5 Find out more about the research supplier and about its previous clients.

6 Explore how the research firm prefers to work with clients.

7 Ask for a written proposal.

8 Come to a clear understanding that further discussions may change the proposal in some ways.

9 Agree about who will be the prime contacts between client and researcher.

10 Make it clear to a firm submitting a proposal that proposals from other firms are also being considered when this is the case.

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