Spelling out information needs

Marketing research begins with a statement of the problem. A statement of the marketing problem indicates the nature of the marketing decisions to be made. In turn, this leads to a statement of the kind of information that is required to

Using secondary data in exploratory research reach these decisions. The nature of the information requirement always has to be specified. Failure to do this will make the search for secondary information unfocused and indefinite.

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Online Survey Champion

Online Survey Champion

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