Simple random sampling

In this case all members of the population have a known and equal chance of being included in the sample. For example, the names of every firm in a given population could be written on slips of paper and the slips deposited in a box. The box could then be shaken so that all the slips of paper become thoroughly mixed up. A blindfolded person drawing successive slips of paper from the box would be taking a random sample of the population.

Simple random sampling works well when we are dealing with relatively small populations. For large-scale consumer populations, however, the method is not appropriate since it is difficult to obtain a list of all the people in a given population!

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook


Post a comment