This is the cheapest section of the market where watches are priced at less than £75. At the top end of the segment are mechanical and automatic fashion models produced by Swatch along with utility models produced by Seiko. At the ultra cheap end of the market are models by Limit and Sekonda.

Only a few houses manufacture their own mechanical and automatic movements. The majority buy the movements from the Swiss Eta manufacturing company.

Roland would like to start producing and selling mechanical and automatic watches and has decided to survey his dealers and concessionaires for their opinions.


Produce a flowchart and questionnaire that Roland could send to dealers and other intermediaries to help him decide what to do.

Online Survey Champion

Online Survey Champion

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