Sales research

Sales research helps to assess and measure the effectiveness of different methods or techniques of selling. It helps to ensure that sales patches are roughly equivalent in size so that sales staff are not unfairly discriminated against when it comes to setting sales targets. Sales research provides information on the suitability of remuneration methods and levels for motivating the salesforce. Research is also concerned with sales training and can provide extensive feedback on the quality of sales presentations made by sales staff.

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You are Hired

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