Researchers Obligations To Clients

As well as ethical obligations to respondents, researchers also have obligations to their clients. Among the obligations are:

• Methods used and results obtained must be accurately represented. Researchers must use effective research procedures in obtaining and analysing data. There is also an obligation to tell clients when they make ill-advised research requests. The researcher must also inform the client of any critical weakness or limitation in collected data, especially those that could lead to major errors if the information is acted on without reservation.

• Client's identity and information obtained must be held in confidence. Any actual or prospective client approaching or using a research firm has the right to expect that what is revealed to that firm as part of this relationship is confidential.

• Research should not be undertaken for competition if such research will jeopardise the confidential nature of the client-researcher relationship.

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