References and notes

1 Chisnall, P (1992) Marketing Research (4th edn), Maidenhead: McGraw-Hill, 5-6.

2 AMA (1987) New marketing research definition approved, Marketing News, 21,

3 Cowan, D (1994) Good information, Journal of the Market Research Society, 36(2),

4 Freeling, A (1994) Marketing is in a crisis - can marketing research help? Journal of the Market Research Society, S6, 97-1G4.

5 Easterby-Smith, M, Thorpe, R and Lowe, A (1991) Management Research: An introduction, London: Sage, 21.

6 Allison, B, O'Sullivan, T, Owen, A, Rice, J, Rothwell, A and Saunders, C (1996) Research Skills for Students: Transferable and learning skills, London: Kogan Page.

7 Bekesi, J (1997) Gruppe Phänomenologie. Society for the Advancement of the Critical Development of Phenomenology and its Impulses,

8 Embree, L (1997) What is phenomenology? Center for Advanced Research in Phenomenology,

9 Hannabuss, S (1995) Approaches to research, Aslib Proceedings, 47(1), S.

1G Gummesson, E (199G) Qualitative Methods in Management Research, London: Sage.

11 Cresswell, J W (1994) Research Design: Qualitative and quantitative approaches, London: Sage.

12 Campbell, S (1997) Marketing wake-up, Financial Times, S June.

14 Samways, A and Whittcome, K (1994) UK brand strategies, a Financial Times management report, 6G.

15 Sanderson, T (1996) How a spoonful of research helps the medicine go down, Research Plus, April, 6-8.

16 Mouncey, P (1996) With growing demands for data, will purity prove only theoretical? Research Plus, May, 9.

17 Bates, B (1996) Quality will mark the route to deeper client relationships, Research Plus, March, 9, 14.

18 Raudsepp, T (1987) Establishing a creative climate, Training and Development Journal, April, SG-SS.

19 Rickards, T (1988) Creativity and Innovation: A transatlantic perspective, Manchester: Manchester Business School (Creativity and Innovation Yearbook).



20 Nuttall, C (1996) Research needs more creativity, Marketing Week, 29 April, 32.

21 Lafferty, F (1997) The English Bear Company, Financial Times, 28 April.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook

Post a comment