References and notes

1 Chisnall, P (1992) Marketing Research (4th edn), Maidenhead: McGraw-Hill, 5-6.

2 AMA (1987) New marketing research definition approved, Marketing News, 21,

3 Cowan, D (1994) Good information, Journal of the Market Research Society, 36(2),

4 Freeling, A (1994) Marketing is in a crisis - can marketing research help? Journal of the Market Research Society, S6, 97-1G4.

5 Easterby-Smith, M, Thorpe, R and Lowe, A (1991) Management Research: An introduction, London: Sage, 21.

6 Allison, B, O'Sullivan, T, Owen, A, Rice, J, Rothwell, A and Saunders, C (1996) Research Skills for Students: Transferable and learning skills, London: Kogan Page.

7 Bekesi, J (1997) Gruppe Phänomenologie. Society for the Advancement of the Critical Development of Phenomenology and its Impulses,

8 Embree, L (1997) What is phenomenology? Center for Advanced Research in Phenomenology,

9 Hannabuss, S (1995) Approaches to research, Aslib Proceedings, 47(1), S.

1G Gummesson, E (199G) Qualitative Methods in Management Research, London: Sage.

11 Cresswell, J W (1994) Research Design: Qualitative and quantitative approaches, London: Sage.

12 Campbell, S (1997) Marketing wake-up, Financial Times, S June.

14 Samways, A and Whittcome, K (1994) UK brand strategies, a Financial Times management report, 6G.

15 Sanderson, T (1996) How a spoonful of research helps the medicine go down, Research Plus, April, 6-8.

16 Mouncey, P (1996) With growing demands for data, will purity prove only theoretical? Research Plus, May, 9.

17 Bates, B (1996) Quality will mark the route to deeper client relationships, Research Plus, March, 9, 14.

18 Raudsepp, T (1987) Establishing a creative climate, Training and Development Journal, April, SG-SS.

19 Rickards, T (1988) Creativity and Innovation: A transatlantic perspective, Manchester: Manchester Business School (Creativity and Innovation Yearbook).



20 Nuttall, C (1996) Research needs more creativity, Marketing Week, 29 April, 32.

21 Lafferty, F (1997) The English Bear Company, Financial Times, 28 April.

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