References and notes

1 Spindler, R (1991) unpublished MSc dissertation, Odense University.

2 Market Search, Arlington Publications, 25 New Bond Street, London W1Y 9HD.

3 Reports Index, Business Surveys Ltd, Osmington Drive, Broadmayne, Dorset DT2 8ED.

4 Findex, available through Euromonitor, 87 Turnmill Street, London EC1 5QU.

5 UK Marketing Source Book, NTC Publications, Farm Road, Henley-on-Thames, Oxfordshire RG9 1EJ.

6 The Source Book, Keynote Publications, 72 Oldfield Road, Hampton, Middlesex TW12 2HQ.

7 On-Line Business Source Book, Headland Press, Henry Smith's Terrace, Headland, Cleveland TS24 0PD.

8 On-Line Business and Company Databases, ASLIB, 20 Old Street, London EC1V 9AP.

9 Directory of On-Line Databases, Gale Research International, PO Box 699, North Way, Andover, Hampshire SP10 5YE.

10 Nairn, G (1997) Golden nuggets on a long and winding road, Financial Times, 3 December.

11 Financial Times, 23 January 1997.

12 Eurostat Catalogue: Publications and Electronic Services, Office for the Official Publications of the European Communities, L-2985 Luxembourg.

13 Infoplus, PO Box 12, Sunbury-on-Thames, Middlesex TW16 7UD.

14 Dialog, Plaza Suite, 114 Jermyn Street, London SW1Y 6HJ.

15 Working on site (1996) Marketing Week, 26 April, 51ff.

Abdel-Ghany, M and Sharpe, D L (1997) Consumption patterns among the young-old and old-old, Journal of Consumer Affairs, 31(1), Summer, 90-112.

Abraham, M and Lodish, L (1990) Getting the most out of advertising and promotion, Harvard Business Review, 68(3), 50-63.

Baker, K (1989) Using geodemographics in market research, Journal of the Market Research Society, 31, 37-44.

Blattberg, R and Deighton, J (1991) Interactive marketing: exploiting the age of addressability, Sloan Management Review, 33(1), 5-14.

Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook


Post a comment