References and notes

1 Spindler, R (1991) unpublished MSc dissertation, Odense University.

2 Market Search, Arlington Publications, 25 New Bond Street, London W1Y 9HD.

3 Reports Index, Business Surveys Ltd, Osmington Drive, Broadmayne, Dorset DT2 8ED.

4 Findex, available through Euromonitor, 87 Turnmill Street, London EC1 5QU.

5 UK Marketing Source Book, NTC Publications, Farm Road, Henley-on-Thames, Oxfordshire RG9 1EJ.

6 The Source Book, Keynote Publications, 72 Oldfield Road, Hampton, Middlesex TW12 2HQ.

7 On-Line Business Source Book, Headland Press, Henry Smith's Terrace, Headland, Cleveland TS24 0PD.

8 On-Line Business and Company Databases, ASLIB, 20 Old Street, London EC1V 9AP.

9 Directory of On-Line Databases, Gale Research International, PO Box 699, North Way, Andover, Hampshire SP10 5YE.

10 Nairn, G (1997) Golden nuggets on a long and winding road, Financial Times, 3 December.

11 Financial Times, 23 January 1997.

12 Eurostat Catalogue: Publications and Electronic Services, Office for the Official Publications of the European Communities, L-2985 Luxembourg.

13 Infoplus, PO Box 12, Sunbury-on-Thames, Middlesex TW16 7UD.

14 Dialog, Plaza Suite, 114 Jermyn Street, London SW1Y 6HJ.

15 Working on site (1996) Marketing Week, 26 April, 51ff.

Abdel-Ghany, M and Sharpe, D L (1997) Consumption patterns among the young-old and old-old, Journal of Consumer Affairs, 31(1), Summer, 90-112.

Abraham, M and Lodish, L (1990) Getting the most out of advertising and promotion, Harvard Business Review, 68(3), 50-63.

Baker, K (1989) Using geodemographics in market research, Journal of the Market Research Society, 31, 37-44.

Blattberg, R and Deighton, J (1991) Interactive marketing: exploiting the age of addressability, Sloan Management Review, 33(1), 5-14.

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