References and notes

1 Kress, G (1988) Marketing Research (3rd edn), Upper Saddle River, NJ: Prentice-Hall, 260-61.

2 McKenzie, J, Schaefer, R L and Farber, E (1995) The Student Edition of Minitab for Windows, Reading, MA: Addison-Wesley, Chapter 9.

3 Hair, J F, Anderson, R E, Tatham, R L and Black, W C (1992) Multivariate Data Analysis, New York: Macmillan.

4 Green, P E, Tull, D S and Albaum, G (1988) Research for Marketing Decisions, Upper Saddle River, NJ: Prentice-Hall.

5 S-Plus for Windows, Statistical Sciences, Inc., 1700 Westlake Av N Suite 500, Seattle, WA 98109.

6 Winters, P (1996) Of mergers, managers, money, mailsters .. . and patients too, Research Plus, April.

7 Multiscale II, Ramsay, J O, Psychology Department, McGill University.

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