Questions

1 What might be the limitations of using Web-based research in the UK?

2 What are the advantages and disadvantages of research for category management purposes?

3 How might the disadvantages of category management research be reduced?

4 What ethical problems might arise from the combination of direct mail databases to generate detailed information about consumers?

5 How might creative approaches to Web research increase response rates?

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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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