1 What are the major arguments for undertaking research using sample data?

2 What are the key elements involved in developing a sample plan?

3 Why is no sampling frame perfect? What can you do to compensate for this?

4 Differentiate between probability and non-probability sampling.

5 Indicate the main sources of sampling and non-sampling errors in survey research.

6 What are the essential components of ensuring that the sampling process is well managed?

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